It all began with the question:"If an album is made of several songs, why not of several covers?". Starting with a typographic design with the album's title, a series of 15 CD covers (with budget for 1) were designed as a puzzle for the same album "Ten Cuidado" (Be careful), for urban-salsa band "La-33". A translucent paper jacket unified the look of the CDs. The idea was to give several cover options to the public, and at the same time use the potential of the "puzzled cover" idea to create a cross-media product (web, packaging, merchandise, print)built over time. Our bet was curiosity will make people look for the whole of the product. It has worked well so far!
Concept, Design & Illustrations: Gaspar Guerra
Production: Cecilia Rocca & La - 33